ABOUT THE PROJECT
The installation is a window display for the branding of the surrealist artist May Ray. The mannequin is constructed from steel and can be viewed only through the peephole. It unfolds on several layers as a reflection of Man Ray's work. The side view shows the different layers that form the mannequin. The branding strategy consisted of using very low contrast and black on black typography for the labels.
Credit:
The project was collaboratively designed with George Sidaoui, Ghenwa Souki, Sarah Chehab, and Vassilli Kassab.
Responsibilities:
Reseach, Conceptualization, Production.
Mannequin seen through the window display peep hole.
Mannequin seen through the window display peep hole.
Side View of the Mannequin.
Side View of the Mannequin.
The sliding shoes inspired by May Ray's avant-garde photography.
